Interior Branding is important, recent studies have shown that more business owners have begun to elevate their brand, by making the link between brand identity and their physical space. Whether a business operates from a single site or multiple locations across the country, when it comes to interior branding consistency is key.
Here are 5 easy ways to brand your space:
Signage - the entryway configuration is the first interaction any visitor faces when entering the office. Signage would include company name, colors and logo.
Storage - common areas in the office should send a message about the organization as a whole.
Color - One of the easiest way to brand a space. Colors do not have to be limited to the walls or the floor, color can be integrated to panels on furniture or upholstery in collaborative areas.
Layout - depending on the type of organization, whether there is more open area than offices, the layout will impact how the space is configured; like having more collaborative space.
Furniture - ensure that you have the right furniture - furniture is all about functionality, which lays a great foundation for branding. Think about using colors and choices that can be modified with your ever-changing business.
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