5 Ways to Brand Your Workspace

Interior Branding is important, recent studies have shown that more business owners have begun to elevate their brand, by making the link between brand identity and their physical space. Whether a business operates from a single site or multiple locations across the country, when it comes to interior branding consistency is key.

 Here are 5 easy ways to brand your space:

  • Signage - the entryway configuration is the first interaction any visitor faces when entering the office. Signage would include company name, colors and logo.

  • Storage - common areas in the office should send a message about the organization as a whole.

  • Color - One of the easiest way to brand a space. Colors do not have to be limited to the walls or the floor, color can be integrated to panels on furniture or upholstery in collaborative areas.

  • Layout - depending on the type of organization, whether there is more open area than offices, the layout will impact how the space is configured; like having more collaborative space.

  • Furniture - ensure that you have the right furniture - furniture is all about functionality, which lays a great foundation for branding. Think about using colors and choices that can be modified with your ever-changing business.

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